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商品編號： UV1225 出版日期： 2008/07/31 作者姓名： Venkatesan, Rajkumar;Sarolli, Giandomenico 商品類別： Other 商品規格： 20p 再版日期： 2009/07/30 地域： 產業： 個案年度： -
商品敘述：
Netflix pioneered the online video rental industry and developed a successful business model that effectively managed customer acquisition, retention, and lifetime value. Blockbuster Video intends to slow Netflix''s growth by launching an online rental program that appears to be seamlessly integrated with its huge network of offline video stores. Will Blockbuster''s multichannel program hurt Netflix''s customer acquisition and rentention rates? Simultaneously, competition from video retailers such as Wal-Mart challenges the core business model that Netflix built to maximize customer lifetime value.
涵蓋領域：
Distribution channels;Business models;Customer acquisition;Strategy
相關資料：
Case Teaching Note, (UV1226), 14p, by Rajkumar Venkatesan;Spreadsheet Supplement, (UV5726), 0p, by Rajkumar Venkatesan
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